PRIMAL / CODE explores the tension between instinct and control.
Eight styles across oversized crewnecks and T-shirts, each built around a clear visual direction.
Eight styles across oversized crewnecks and T-shirts, each built around a clear visual direction.
Graphics shift from raw, tactile marks to rigid typographic structures, creating contrast rather than harmony.
The palette is reduced to essentials: optic white, off white and black for garments; black, light grey and red for prints.
The palette is reduced to essentials: optic white, off white and black for garments; black, light grey and red for prints.
A compact graphic approach designed to sit directly on the product, without excess.
