SuperEroica is a project developed under the Dümalnat brand for the Allianz Umana Mente Foundation, which promotes charitable and social initiatives.
We curated the naming, visual identity, and graphic design for the SuperEroica team, made up of participants with disabilities who took part in the vintage cycling event.
The name merges “Super”, celebrating the participants as true superheroes, with “Eroica”, in homage to the legendary cycling race.
The visual design echoes the retro spirit of the competition, with a color palette led by Allianz’s signature blue, a symbol of strength and inclusiveness.
The logo, featured on uniforms and promotional materials, integrates the symbol of the Umana Mente Foundation, reinforcing its commitment to sport and social impact.
We curated the naming, visual identity, and graphic design for the SuperEroica team, made up of participants with disabilities who took part in the vintage cycling event.
The name merges “Super”, celebrating the participants as true superheroes, with “Eroica”, in homage to the legendary cycling race.
The visual design echoes the retro spirit of the competition, with a color palette led by Allianz’s signature blue, a symbol of strength and inclusiveness.
The logo, featured on uniforms and promotional materials, integrates the symbol of the Umana Mente Foundation, reinforcing its commitment to sport and social impact.
A Shared Journey | The Faces of the SuperEroica
Faces and stories intertwine, revealing the strength of the riders and the dedication of those who stood by them through every challenge.
A tribute to those who lived every moment with passion, proudly wearing our jerseys.
A tribute to those who lived every moment with passion, proudly wearing our jerseys.
