TSP Group was formed from the merger of several companies specializing in steel drawing. We were tasked with creating a new visual identity that represents the evolution of the group, while maintaining the connection with Trafilerie San Paolo, the leading company and promoter of the project.
We created a logo that balances tradition and innovation, drawing inspiration from the key elements of the companies involved. Each brand within the group was reimagined to ensure a consistent family feeling, capable of functioning both synergistically and as an independent entity. The minimal and versatile graphics represent the unity and strength of the group.
We created a logo that balances tradition and innovation, drawing inspiration from the key elements of the companies involved. Each brand within the group was reimagined to ensure a consistent family feeling, capable of functioning both synergistically and as an independent entity. The minimal and versatile graphics represent the unity and strength of the group.
Original vs Redesigned
Original vs Redesigned
Original vs Redesigned
